![]() While DripReport hadn’t made much money on his pre-“Skechers” remixes, he had managed to start building a digital following. Like seemingly every streaming sensation of the last 15 months, “Skechers” became wildly popular on the app TikTok, where it has soundtracked more than 2.7 million videos. Three to four days later, DripReport’s sub-two-minute ode to a woman wearing light-up sneakers was complete. When DripReport cued up the track, he says the first thing that popped into his head was “shorty bad,” which became the single’s distinctive opening salvo. “So I tried to make a dreamy, ambient melody with a club beat tempo and pattern.” re upload if it don’t blow… #fyp #foryoupage #4upage #indianremix #theboxindian #inthelot #CoolRanchDance #signingday #full180 #foryou 4u “I like to mix elements that don’t seem to match well at first,” Ouhboy says. It was the kind of ticking, bass-heavy instrumental that was once unique to Atlanta trap but now underpins seemingly every genre. One of his picks was a chattering beat from Ouhboy, a “Type Beat” producer from Germany. But he couldn’t afford one, so he pulled instrumentals from YouTube instead. To make his first single, DripReport hoped to acquire a beat from a known producer. “A few were like, ‘The remix is better than the original, wait until he puts his own song out,'” DripReport recalls. The comments on his remixes, however, were encouraging. “I was being pushed to go back to school.” “My parents always saw me doing that stuff and the mentality they had was, ‘Why are you wasting your time,?'” he says. DripReport had left college to focus on music and video work. The accompanying videos were as important as the music: DripReport frequently took a dance routine from a Pakistani or Indian movie and synced it up with the beat of the rap single he was covering, offering a buoyant illustration of cross-cultural fusion.Īt the same time, pressure at home was mounting. The rapper hoped to create “the next big platform in the hip-hop space,” but do it “using sounds from my own culture.” Initially, he gravitated to short covers of popular tracks like XXXTentacion’s “Moonlight,” Lil Nas X’s “Panini,” replacing the intonation of the original with his own accented singing. I wanted to go in the opposite direction, focus on the majority of people like myself who can’t afford those things.”ĭripReport began as an Instagram page almost two years ago. ![]() “Most rap songs talk about the luxury lifestyle, high-end designer brands. “I want to be the first to bring in South Asian trap,” he declares. ![]() The track, which blends keening vocals with a typical trap beat, seemingly earnest infatuation (“I just can’t stop thinking about her”) with leering pubescent come-ons (“I’ll buy you the purse, only if you show me your boobs”), finished its fifth week on top of Spotify’s Viral 50 chart in the U.S., passing a mark set by Lil Nas X’s runaway hit “Old Town Road.”ĭripReport, who says his parents emigrated to America from Pakistan, sees this as a landmark moment for Pakistani voices in hip-hop. April 16 was an auspicious day for DripReport’s “Skechers,” easily the most-streamed song in history about $40 light-up sneakers. ![]()
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